Brand systems and AI team workflows.Hands-on from first sketch to live product.
hello@dashaaa.comPortfolio, EST 2026©
( About Daria )
Design was the starting point. Building the whole system became the work.
I started in graphic design and art direction. Over time, I moved closer to the whole product cycle: shaping brands, building web systems, shipping, measuring, and automating work with AI.
Based in Berlin. Raised in Ukraine.
PracticeDesign + AI product building
FocusFull-cycle digital systems
Experience13+ years across design
LocationBerlin, Germany
( Direction )
I lead design across brand, web, and AI workflows.
My work combines hands-on creative direction, digital product building, and the systems that help teams operate, connecting ideas with execution and continuous improvement.
RoleDesign Lead
EnvironmentAI product company
ScopeBrand, Web & AI Workflows
Working styleCollaborative & hands-on
( Work trajectory )
A practice built by connecting disciplines.
Each role added another part of the system: craft, direction, product thinking, operations, and now AI workflows.
(01)Spread
Senior Full Stack Designer
Since Jul 2026
Berlin
Since Jul 2026
Berlin
( Focus and responsibilities )
Brand, Web & AI Workflows
- (a.)Own design direction and delivery across brand, web, and digital product work.
- (b.)Design, build, and ship custom HubSpot websites and reusable systems.
- (c.)Build workflows that connect Claude and Cursor with HubSpot CLI, APIs, and production tasks.
- (d.)Use analytics, Google Search Console, and Microsoft Clarity to improve pages after launch.
- (e.)Develop agent-ready design systems and automations for marketing production.
- (f.)Improve team processes and help designers use AI in practical daily work.
(02)Spread
Senior Graphic Designer
Jan 2025 – Jun 2026
Berlin
Jan 2025 – Jun 2026
Berlin
( Focus and responsibilities )
Brand & Digital
- (a.)Created brand, campaign, event, and digital design across Spread marketing.
- (b.)Led creative work for CUBE and INAI, including visual systems and event websites.
- (c.)Developed merchandise, video, and campaign assets from concept through production.
(03)PepsiCo
Senior Creative Designer
May 2024 – Jan 2025
UK Market · Remote
May 2024 – Jan 2025
UK Market · Remote
( Focus and responsibilities )
Brand, Campaigns & Art Direction
- (a.)Delivered design and art direction for the PepsiCo UK Foods portfolio.
- (b.)Translated business objectives for brand awareness and sales into visually compelling campaign concepts.
- (c.)Developed integrated creative work from brief through production with content and marketing teams.
(04)Dev Media Group
Visual Art Director / Lead UI/UX Designer
2021 – 2023
Kyiv
2021 – 2023
Kyiv
( Focus and responsibilities )
- (a.)Designed UI and UX for a new technology media product and improved its reading experience.
- (b.)Created the visual system for editorial illustrations, photography, social media, and events.
- (c.)Developed and built special digital projects using website builders.
(05)Banda Creative Agency
Art Director
2020 – 2021
Kyiv
2020 – 2021
Kyiv
( Focus and responsibilities )
- (a.)Developed and pitched advertising ideas in partnership with copywriters.
- (b.)Wrote production briefs and directed work across filming, photography, dubbing, and post-production.
- (c.)Created campaign identities and graphic materials for client work.
(06)Babel Online Media
Visual Art Director / Lead UI/UX Designer
2018 – 2020
Kyiv
2018 – 2020
Kyiv
( Focus and responsibilities )
- (a.)Built a new online media product and its visual identity from the ground up.
- (b.)Formed a design team and directed work with photographers and illustrators.
- (c.)Improved product design and reader engagement across the platform.
(07)Havas Digital Kyiv
Digital Art Director
2017 – 2018
Kyiv
2017 – 2018
Kyiv
( Focus and responsibilities )
- (a.)Led ideas and digital campaign design for large international clients.
- (b.)Worked closely with designers across social, activation, and content production.
- (c.)Directed sets and visual production for beauty and FMCG campaigns.
(08)Havas Digital Kyiv
Senior UI/UX Designer
2017
Kyiv
2017
Kyiv
( Focus and responsibilities )
- (a.)Designed digital campaigns, engagement activations, presentations, and social content.
- (b.)Worked closely with creative and art direction leadership.
(09)Prodigi Digital Agency
Digital Designer
2016 – 2017
Kyiv
2016 – 2017
Kyiv
( Focus and responsibilities )
- (a.)Created campaign ideas, digital activations, banner systems, and social content.
- (b.)Built event pages and campaign materials with the Red Bull editorial team.
(10)FCB Kyiv
Senior Graphic Designer
2016
Kyiv
2016
Kyiv
( Focus and responsibilities )
- (a.)Developed campaign ideas with senior copywriters and creative leadership.
- (b.)Created corporate branding and visual systems with the Art Director.
(11)FCB Kyiv
Graphic Designer
2015 – 2016
Kyiv
2015 – 2016
Kyiv
( Focus and responsibilities )
- (a.)Visualized advertising concepts across print, outdoor, presentations, and retail campaigns.
- (b.)Created tender presentations and advertising festival cases.