(a.) Direction
- Visual systems
- UX and UI
- Creative direction
- Brand strategy
- Art direction
Brand systems and AI team workflows.Hands-on from first sketch to live product.
hello@dashaaa.comPortfolio, EST 2026©
Designingthe whole system.
I work across brand, web, AI workflows, and operations, from direction to continuous improvementSee selected work ↓
( About )
I started as a graphic designer and art director. Today, I work across the full cycle: defining the direction, designing the experience, building and shipping it, seeing what happens after launch, and improving the system with AI and automation.
(b.) Engineering
- Front-end
- CMS builds
- Responsive systems
- Prototyping
- Python tooling
(c.) Intelligence
- Agent workflows
- Automation
- Analytics
- Reporting scripts
- Agent-ready systems
(d.) Operations
- Deployment
- Publishing
- SEO
- Team enablement
- Continuous improvement
( Approach )
My work begins with creative processes, but it connects to the whole system around them.
( Selected work )
Design, technology, operations.
Three cases show how I connect creative work, AI workflows, data, and growth.
HubSpot CMS
spread.ai redesigned and rebuilt as a custom HubSpot theme by one pair of hands, then turned into a production system that keeps improving after launch.
Read case15 pagescustom pages designed, built, and live in 67 days
+8ppmobile engagement, 56.4% to 64.4% year over year
Design direction · Design system · Front-end · HubSpot CMS · AI workflow
Cursor × HubSpot
Marketing production run from a chat window. The agent analyses, writes, redesigns, and deploys inside HubSpot. I approve every release.
Read case95automation and reporting scripts in daily use
201posts audited for internal links in one run
Cursor · HubSpot · APIs · Search Console · Microsoft Clarity
Personal Tool
Slack DMs turned into a living task board. Local-first, rule-based, no LLM, and it learns from my corrections.
Read caseMain stagelive demo at AI Tinkerers Berlin, June 2026
Featured demoselected from hundreds of demos worldwide
Product design · Python + Flask · SQLite · Slack Web API · Local-first
Conference identity across two venuesCUBEArt Direction · Design · Development
Industrial AI Summit 2026INAIDesign · Development · Production
Hearing-loss awareness campaignPivnyk Foundation · Vandog AgencyConcept · Art Direction
( Visual archive )
Pattern socksSpreadApparel
AI with attitude hoodieSpreadApparel
Olive oil labelSpreadPackaging
Single stickerSpreadStickers
No development teeSpreadApparel
Urban posterSpreadPoster
Sticker sheetSpreadStickers
Pattern socks studioSpreadApparel
Factory sequence IBrave CapitalMotion frame
Factory sequence IIBrave CapitalMotion frame
Kryla scene IKrylaMotion frame
Kryla scene IIKrylaMotion frame
INAI toteINAIMerch
Records posterRecordsPoster
Anxiety frameAnxietyMotion frame
Bubble homepageBubbleWeb
Babel websiteBabelWeb
Dev mobile feedDevWeb
CCourse screenCCourseWeb
( Social proof )
Design judgment, strategic thinking, and work people trust.
Public selections and direct recommendations from people who know the work up close.
( External recognition )
( From leaders and colleagues )
( Recognition letter )
“Your performance this period has been exactly what we look for at SPREAD: high impact, owner mentality, and the kind of work that moves us forward. […] That takes A-players who put customers first, move fast, and execute relentlessly. You're one of them.”
SPREAD People Team
( LinkedIn recommendation )
“Daria and I first met at work ~8 years ago and we've been friends ever since. I'm so happy our professional paths crossed again and I witnessed my friend's evolution from a talented digital designer to a highly skilled senior designer with a strong strategic mindset. Daria's ability to deliver impactful solutions elevates every project she's involved in. Be it graphic design, art direction, or developing an integrated marketing campaign, Daria excels across the board. Daria is a fantastic teammate, always open to share her knowledge and expertise, motivating others and fostering a collaborative and supportive environment. I'm excited to see what she accomplishes next and look forward to collaborating again in the future!”
Anastasiia Rybak
( LinkedIn recommendation )
“I had the pleasure of working with Daria while she was a Senior Designer for our team dedicated to the PepsiCo UK Foods portfolio. During her time with us, Daria consistently delivered exceptional work that exceeded our clients' expectations. Her ability to translate complex business objectives, such as increasing brand awareness or driving sales, into visually compelling and effective design solutions was truly impressive. Daria possesses a unique ability to understand the nuances of a brief and translate them into creative concepts that resonate with the target audience. Also, Daria's positive and supportive attitude created a positive and productive working atmosphere. I highly recommend Daria for any design role that requires a strategic thinker with a proven track record of success. Her ability to deliver high-quality work, build strong client relationships, and inspire her team makes her an invaluable asset to any organization.”
Marta Śladkowska
( LinkedIn recommendation )
“Daria is a truly exceptional Senior Designer, consistently delivering innovative and impactful creative concepts for some of the UK’s most iconic brands. Her ability to seamlessly blend design with strategy is truly remarkable.”
Joe Lyons